A good idea that became car care brand No. 1
SONAX is the market leader in car care products in Germany, and one of the leading manufacturers worldwide. The brand is represented in 100 countries around the globe. For more than 60 years, the company has been developing and manufacturing high performance car care products, to satisfy the highest requirements, in Neuburg an der Donau. Whether it’s in motorsports, in the tuning scene or in the world of classic cars: When it comes to the perfect presentation of automobiles, SONAX will always be on hand, for car fans and experts.
SONAX is best brand again
Current wins in reader surveys carried out by the German magazines “Auto Bild” and “Motor Klassik” proof the excellent reputation of SONAX. Before, SONAX could win reader surveys of “auto motor und sport”, “Auto Zeitung” and “Motorsport Aktuell”.
When car care and car value preservation are concerned, SONAX is also number 1 for the demanding readers of “Motor Klassik” – as shown in the most current surveys of the magazine: more than 51 % of the readers taking part in the survey have voted for SONAX and pointed out that they have made the best experiences with us. By the way, number 2 in the survey could only gain 30 %.
The current reader survey of “Auto Bild” can only confirm SONAX’ pole position in their section “The best brands in all categories”: 68 % have chosen SONAX for the fourth time in a row to be the best brand among all car care specialists. 60,000 readers took part in the survey. Its results have been published in the edition on 1st April with the appropriate headline “The brands with the best reputation”.
SONAX has also be chosen to be the clear winner of the reader surveys of “auto, motor und sport” – already for the eleventh time. In figures: 57.7 % of 115,239 readers taking part have voted for SONAX in the section “car care products” – with a large advantage compared to the second best. The results can be read in the magazine’s edition 07/2016 of 17th March. The pole position of SONAX has also been confirmed by “Auto Zeitung” and “Motorsport Aktuell” in this year.
SONAX head of marketing, Franz Fischer: “We really appreciate these outstanding survey results and would like to thank the readers of all those magazines. The trust of car drivers in SONAX is unfractured.”