A good idea that became car care brand No. 1

SONAX is the market leader in car care products in Germany, and one of the leading manufacturers worldwide. The brand is represented in 100 countries around the globe. For more than 60 years, the company has been developing and manufacturing high performance car care products, to satisfy the highest requirements, in Neuburg an der Donau. Whether it’s in motorsports, in the tuning scene or in the world of classic cars: When it comes to the perfect presentation of automobiles, SONAX will always be on hand, for car fans and experts.

SONAX is best brand again

The readers of Germany’s leading motoring magazines all agree: the best car care products come from SONAX. This is borne out by reader polls conducted by „Auto Bild“, „auto, motor und sport“, „Motor Klassik“, „motorsport aktuell“ and the „Auto Zeitung“.

No other car care brand enjoys such high esteem among motorists. This is made particularly apparent by the voting of the readership of „Auto Bild“ 2017. In the league of the „best brands in all categories“ SONAX shines out, once again, in the car care category: For 71% of „Auto Bild“ readers the brand with the bright red logo is number one by a long margin, and that for the fifth time in succession (issue 13/2017).

For the twelfth time an absolute majority of the „auto, motor und sport“ readership has declared the manufacturer from Neuburg an der Donau tob e,. their favourite in the matter of maintenance and value retention of automobiles. In terms of figures this means: 54.8% of participating readers voted SONAX as the best brand in the category „care products“ – with a solid margin ahead of the second placed manufacturer. The result can be read in the 07/2017 issue of March 16th. And even among the discerning readers of the magazine „Motor Klassik“, the SONAX fan base has the strongest presence – with a score of 49.9 percent the „Best Brand“ award, as in the previous year, goes to SONAX.

Excellent results have also been gained in the latest reader polls by the „Auto Zeitung“, the „motorsport aktuell“ as well as the magazine „sportauto“, for in these publications as well the glorious winner is always called SONAX.

Marketing Manager Franz Fischer: „We are delighted with the results of these reader polls. We would like to express our deep gratitude to the readers, our customers. Since 1950 the SONAX brand has stood for everything one associates with the quality standard „Made in Germany“. The renewed appreciation from the readers of the leading motoring magazines clearly expresses the high level of trust in the SONAX brand. 

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