Company /
16 Sep 2014 10:16

SONAX expands production and warehouse capacities

With the commissioning of a new building complex for the expansion of the production and warehouse capacities, SONAX is pressing ahead with its expansion activities on the own premises. For the expansion we invested an amount reaching into the tens of millions.

The district town of Neuburg on the Danube in the northern area of Upper Bavaria, with its own castle, the Danube riverside, the old town and the nearby Finkenstein nature reserve offers real quality of life. SONAX is well aware of this, too: since 1950, the company has been developing premium car care products and car wash and industrial applications in Neuburg. As owner and managing director Manfred Hoffmann emphasises, SONAX also meets the global requirements despite its high level of commitment to the location: “We feel at home in Neuburg. The town is our base and SONAX is an important part of the town.” That is why the Bavarian company consciously focused on sustainability during their expansion: “One of our main priorities was to underpin our economic advancement with a form of expansion that is compatible with our environment, cuts energy consumption and promotes biodiversity.

We are linking our entrepreneurial future with the region’s ecological future,” says Hoffmann. SONAX’s new industrial hall is located on the company’s premises within the city limits. The building has been designed to accommodate the future needs of Sonax, stresses Manfred Hoffman: “Although the ‘Gereute 1’ has now been completed, we will only be able to use it fully in a few years.” But tomorrow starts today: the 950-square-metre block store with its 2,400 pallet spaces, the two storage lifts for 3,100 label rolls or the 550-square-metre hazardous material store with 400 pallet spaces are designed for growing demand. This also applies to the filling facility on the first floor of the building, where five filling machines have been installed on an area of 1,600 square metros. The heart of the facility is the state-of-the-art, computer-controlled high-bay warehouse: measuring 2,200 square metres and with around 4,000 pallet spaces, the company has implemented measures to ensure that customers all over the world get the goods they need "just in time": this hall is mainly used to store raw materials and packaging materials so that Sonax can respond to orders flexibly. The new building not only meets these purely economic purposes, but combines ecology with costs saving: the lighting is controlled by motion detectors throughout the building, the insulation is state of the art and the heat of the waste air is used to ensure the necessary supply of fresh air.

New green areas are to be added and endangered species are to be protected: oak trees, espalier fruit trees and berry bushes have been planted along the side of the hall on Karl-Konrad-Straße and the busy Sudetenlandstraße. Creepers, nest boxes, flower meadows and hedges offer varied habitats for native insects, small animals and birds. “The hall fronts and surrounding areas were landscaped using a huge variety of plant species in order to attract wildlife,” said Manfred Hoffmann. These measures immediately create a friendly overall impression and harmonise with the architecture. The location within the city limits poses special challenges according to Manfred Hoffmann: “‘Gereute 1’ is supposed to be anything but an industrial eyesore for the people. When designing the building, particular attention was paid to ensuring that it fits into the streetscape irrespective of the spatial requirements and large scale of the construction project.“ This was achieved in coordination with the Neuburg building authorities, in cooperation with whom a viable concept for a successful and sustainable future was developed.

Company / 29 Oct 2014

BRABUS and SONAX seal partnership

Brabus and SONAX are two companies that take the concept of “Made in Germany” out into the world, always applying quality levels as high as possible. For decades, the car refiner and small-volume manufacturer from Bottrop, Germany and SONAX have banked on innovation within grown structures – SONAX since 1950, Brabus since 1977.SONAX has long supported brands and teams in motorsports, and is partner of Infiniti Red Bull Racing in the Formula 1. We develop products that allow all-round care of modern cars: gently and as resource saving as possible the products make cars look as good as new – no matter if they are used on racing tracks or in the “tough” everyday road traffic. Especially the products from the XTREME or PremiumClass portfolios have been developed for top-of-the-range cars – and thus also for the milestones created by Brabus. more
Fairs Events , Tuning / 20 Oct 2014

SONAX to Exhibit at 2014 SEMA Show

SONAX will be exhibiting at the 2014 SEMA Show in Las Vegas on November 4-7 in Booth #12469 North Hall. SONAX has distribution channels in over 100 countries. More than 15 different country representatives (e.g. Japan, Denmark, Peru, Singapore, etc.) will be present at the SONAX booth. more
Company / 17 Oct 2014

Launch of SONAX Cambodia

The SONAX brand is present in merely the half of all countries of the world – and from now on in Cambodia as well. Our Cambodian importer Tan Brothers Auto celebrated the launch of SONAX with an official ceremony in Phnom Penh, the capital of Cambodia. 250 people were invited and also the press and TV were present. Area Sales Manager Werner Hofmann, who will be in charge of Cambodia in the future, held a short speech on this occasion and handed over the official certificate to Sokea Tan, president of Tan Brothers Auto. At the event there was also a typical Cambodian dance show, moreover, some of our car care products were demonstrated. We really appreciate Tan Brothers Auto as “addition to our family” and wish them all the best with SONAX car care! more
Care Tips / 1 Oct 2014

Perfection in every detail

When it comes to perfect paintwork care results, a detailer is an absolute must for the crowning achievement. SONAX expert Richard Hanauer explains what’s so special about it. „As the name suggests, it’s all about the details. more
To celebrate the 111st anniversary of Hoffmann Mineral and to inaugurate the newly built production hall “Gereute 1” SONAX and Hoffmann Mineral (both part of the Hoffmann Group) arranged a big party with almost 1,500 guests.At the beginning president Manfred Hoffmann held a short speech and emphasized that the new hall was not only a signal for the production to continue to be located in Germay but also for all 400 jobs to be secured now and in the future. The Bavarian minister president, Horst Seehofer, who was present as well, shared these thoughts and was proud to announce that the Hoffmann group was even older than the CSU political party.After the official part of the party it was possible to peek into the new hall or ride on a bus to the siliceous earth extraction site. Moreover, there were two clowns around and a music band for not only speeches but much fun and entertainment. more
Tree sap and bird droppings are difficult to avoid, particularly in summer - these contaminants are like poison for the paintwork and, particularly when exposed to solar radiation, can cause irreparable damage to the paintwork after just a short time. more
Fairs Events / 30 Jun 2014


This year’s vintage car rallye DONAU CLASSIC directed the participants along the river Danube to Neuburg, Germany again. And SONAX was present there twice. On the one hand the SONAX Volkswagen Bulli took part in the rallye with the two drivers Dirk Hattenhauer and the head of the Hoffmann Group, Manfred Hoffmann. On the other hand the SONAX apprentices were diligent and cleaned the windows of all vintage cars which were driven at the rallye for them to be more successful at the special stage. At the end the SONAX Bulli wasrated 58th of 168. more
Care Tips , Exterior, Paintwork and Chrome / 17 Jun 2014

SONAX Insect star against „paint devourers“

The vexatious summer topic of insects will probably never cease: Insect dirt looks nasty and it damages the car’s paintwork. The organic “paint devourers” can induce serious damage, particularly when exposed to solar radiation. And the longer it sticks to the paintwork, the deeper the residues eat into the paintwork surface. more
Care Tips / 28 Apr 2014

Luxury for the Leather

For leather seat covers, regular care is especially important, so that the material remains supple and does not age prematurely. During the summer months solar radiation and heat also place a great strain on the high quality interior if it is not thoroughly maintained and protected. more
Care Tips / 3 Apr 2014

Better Overview in Spring and Summer

Insects are a real menace, because in spring and summer they smear up the windscreen. This is particularly distracting when the sun is low on the horizon – then the smeared windscreen can also become a safety hazard. But a highly effective summer windscreen cleaner is capable of thoroughly removing insect residues. more