Fairs Events , Tuning /
20 Oct 2014 16:06

SONAX to Exhibit at 2014 SEMA Show

SONAX will be exhibiting at the 2014 SEMA Show in Las Vegas on November 4-7 in Booth #12469 North Hall. SONAX has distribution channels in over 100 countries. More than 15 different country representatives (e.g. Japan, Denmark, Peru, Singapore, etc.) will be present at the SONAX booth.

"SONAX is excited to return to SEMA for the sixth consecutive year," said Rob McCrary, Managing Director of Vision Investments, the SONAX representative in the United States. "We will be demonstrating the entire SONAX line including three new products to be released in the U.S. in Q4 of 2014." New products include CutMax (cutting compound), EX 04-06 (polishing compound) and Fallout Cleaner. Eleven products were already added to the expanding U.S. line in 2014.

Emcee in the booth this year will be master detailer, Renny Doyle. Mr. Doyle will be hosting interviews with the car care industry's most prominent figures and detailers as well as Manfred Hoffmann, fourth-generation owner of SONAX. Special guest in the SONAX booth will be legendary car customizer John D'Agostino along with international/California glamour model Dazzling Deb. Both will be in the booth for autographs daily. On display in the SONAX booth will be John's awarded 1940's Cadillac "Sophia."


It seems confusing to many motorists, when a winter windscreen cleaner claims to provide freeze protection at minus 60 degrees. In our latitudes it is a rare occurrence to see the thermometer standing at -20 degrees Celsius. Such freeze protection figures are therefore, misleading. Incidentally, these cleaners would be so viscous, even at -40 degrees Celsius, that they could hardly be conveyed through the windscreen washer system. more
Together with the Auto Club Europa (ACE), the Society for Technical Inspection (GTÜ) compared ten windscreen cleaners for the winter – five concentrates and five ready-to-use mixtures. Test winner was SONAX Antifreeze & clear view concentrate achieving the overall rating “highly recommended”.Other products had to accept considerable deductions of points. Particularly among the five “conditionally recommended” windscreen cleaners the testers found fault with the inferior cleaning performance, odour nuisances and some misleading statements on the frost protection. The cleaners were tested under winter conditions in the temperature-controlled test stand.SONAX Antifreeze & clear view performed best in removing the mixture of soot, silicone oil and anionic surfactants: two wipe cycles with five washer activations each were enough for the SONAX product to clean the windscreen. The worst competitive products could not complete this task with as many as ten cycles, which also has an impact on the costs per cleaning process: with nineteen cents Sonax is ahead of all competitors although not being among the cheapest products when looking at the price per litre.The GTÜ experts also criticized some of the instructions: particularly the application area details given on the concentrates up to minus sixty degrees Celsius suggested that they could be used undiluted. But this is not recommended as the concentrates can only remove dirt on the windscreen without leaving residue or streaks when mixed with water. The product’s cleaning power is much more important than the maximum frost protection and should be geared to temperatures around freezing point – i.e. from plus ten to minus ten degrees Celsius. For extremely cold weather, the test winner’s mixing chart includes dosages to achieve frost protection of up to minus thirty degrees Celsius. Test table and additional information: http://www.gtue.de more
Fairs Events , Tuning / 20 Nov 2014

Make way for the SONAX car care trends 2015

With appearances at the SEMA Show  (04. – 07. 11.) as well as the Essen Motor Show (27.11.  –  10.12.) SONAX is setting the stage for car care trends in 2015. Introduced for the first time are innovations long awaited by car fans, such as a solution for maintaining and sealing vehicles covered with matt and glossy foils. more
Care Tips / 1 Nov 2014

Wheel protection with durable effect

In many maintenance guides for alloy wheels a sealant is recommended for maintaining the value and to simplify the cleaning. The care tip from expert Richard Hanauer is the SONAX XTREME Wheel rim coating: „The easy to use spray from the SONAX XTREME series, in the latest generation based on a further developed hybrid formula, which offers distinct advantages over conventional processes. more
Company / 29 Oct 2014

BRABUS and SONAX seal partnership

Brabus and SONAX are two companies that take the concept of “Made in Germany” out into the world, always applying quality levels as high as possible. For decades, the car refiner and small-volume manufacturer from Bottrop, Germany and SONAX have banked on innovation within grown structures – SONAX since 1950, Brabus since 1977.SONAX has long supported brands and teams in motorsports, and is partner of Infiniti Red Bull Racing in the Formula 1. We develop products that allow all-round care of modern cars: gently and as resource saving as possible the products make cars look as good as new – no matter if they are used on racing tracks or in the “tough” everyday road traffic. Especially the products from the XTREME or PremiumClass portfolios have been developed for top-of-the-range cars – and thus also for the milestones created by Brabus. more
Company / 17 Oct 2014

Launch of SONAX Cambodia

The SONAX brand is present in merely the half of all countries of the world – and from now on in Cambodia as well. Our Cambodian importer Tan Brothers Auto celebrated the launch of SONAX with an official ceremony in Phnom Penh, the capital of Cambodia. 250 people were invited and also the press and TV were present. Area Sales Manager Werner Hofmann, who will be in charge of Cambodia in the future, held a short speech on this occasion and handed over the official certificate to Sokea Tan, president of Tan Brothers Auto. At the event there was also a typical Cambodian dance show, moreover, some of our car care products were demonstrated. We really appreciate Tan Brothers Auto as “addition to our family” and wish them all the best with SONAX car care! more
Care Tips / 1 Oct 2014

Perfection in every detail

When it comes to perfect paintwork care results, a detailer is an absolute must for the crowning achievement. SONAX expert Richard Hanauer explains what’s so special about it. „As the name suggests, it’s all about the details. more
To celebrate the 111st anniversary of Hoffmann Mineral and to inaugurate the newly built production hall “Gereute 1” SONAX and Hoffmann Mineral (both part of the Hoffmann Group) arranged a big party with almost 1,500 guests.At the beginning president Manfred Hoffmann held a short speech and emphasized that the new hall was not only a signal for the production to continue to be located in Germay but also for all 400 jobs to be secured now and in the future. The Bavarian minister president, Horst Seehofer, who was present as well, shared these thoughts and was proud to announce that the Hoffmann group was even older than the CSU political party.After the official part of the party it was possible to peek into the new hall or ride on a bus to the siliceous earth extraction site. Moreover, there were two clowns around and a music band for not only speeches but much fun and entertainment. more
With the commissioning of a new building complex for the expansion of the production and warehouse capacities, SONAX is pressing ahead with its expansion activities on the own premises. For the expansion we invested an amount reaching into the tens of millions.  more
Tree sap and bird droppings are difficult to avoid, particularly in summer - these contaminants are like poison for the paintwork and, particularly when exposed to solar radiation, can cause irreparable damage to the paintwork after just a short time. more