Our Research and Development Department gives its all to develop vehicle care products that live up to the premium character of the SONAX brand. Easy to use, excellent cleaning and care performance, great innovations: these are our personal demands. We are even happier when both customers and the market appreciate our intensive work. Our first-class ratings, numerous reader’s choice awards and top marks from leading car magazines speak for themselves and spur us on towards continuous improvement. At this point, we would like to give a big thank-you to our customers – without you, none of this would have been possible! 

Portrait von Mannfred Hoffmann
“We are extremely grateful to our customers who have been impressed by our top products and put their trust in the value/quality of SONAX: Made in Germany.”
Manfred Hoffmann - SONAX Managing Director

Current awards

Brand of the century

Logo Marke des Jahrhunderts

SONAX is once again the “Brand of the Century” in the field of car care. What started as a book has now become an exclusive award: Every three years, “German Standards – Brands of the Century” honours those brands that are fixed in the public imagination and are part of the top tier of German products. A transparent selection process and the limitation of the awards to one brand per category ensure exclusivity.
Learn more about the Brand of the Century award in an interview with Manfred Hoffmann.

Best Brand 2022 auto motor and sport

Logo Best Brand auto motor und sport

For the 17th time in a row SONAX is the best brand of 2022 for the magazine “auto motor und sport”. The results of the reader poll were conclusive: 58.4 percent were convinced that SONAX is the best brand in the field of “care products”. This puts the illustrious manufacturer far ahead of the competition (issue 07/2022). The Neuburg company is thrilled to have gained the award, as the magazine reaches 1.64m readers and is one of the most important sources of information regarding test and drive reports, new vehicles and leisure and motorsports journalism. 

Best brand in all classes: Auto Bild

Logo Auto Bild

As in previous years, the car care specialist enjoys a great reception from readers of “Auto Bild”: 59.91 percent voted for SONAX in 2022 – with the company once again achieving “best brand in all classes” for car care (edition 16/2022). 

Top Brand 2022 Auto Zeitung

Logo Top Marke Auto Zeitung

SONAX products are beloved by readers of AUTO ZEITUNG as car care products. Over 14,000 participants selected brands in eleven sectors whose quality they particularly value and trust. Once again, SONAX was able to enjoy the gold rating of “Top Brand 2022” in the “care products” sector. The full results of the “Top Brands 2022” readers’ choice awards were published in edition 4/2022 of “Auto Zeitung”.

Best Brand 2022 Motor Klassik

Logo Best Brand Motor Klassik

The lovers and fans of classic cars also rely on SONAX care products. The discerning readers of the classic car magazine “Motor Klassik” by auto motor und sport selected their preferred brands in 20 categories of care products. One again, SONAX enjoyed the award in the category “Paint and Chrome Care”, receiving the “Best Brand Award” 2022 (edition 07/2022).

Best Brand ETM Award 2022 Werkstatt aktuell

Best Brand ETM Verlag

For the eighth time in a row, SONAX takes first place in the care and cleaning category of the ETM Award readers' poll Best Brand 2022 in the magazine "Werkstatt aktuell".

Sport AutAward 2022

Logo sport auto Best Brand 2022

The magazine “Sport Auto” asked its readers which brands are the most valued for kitting out and refitting sports vehicles. We are very pleased to say that the readers’ choice for Best Brand 2022 in the field of care products was SONAX.

Best Brand 2021 Motor Sport Aktuell

Logo Best Brand Motorsport Aktuell Motorrad

The readers of “Motorsport aktuell” gave SONAX prizes in two categories in 2021: 62.3 percent voted for it as the best brand in the “automobile” category and 50.9 percent in “motorbikes”. SONAX is currently a partner of many top teams in international motorsports and enjoys an outstanding reputation.

Best Brand 2021 Auto Straßenverkehr

Logo Best Brand Auto Straßenverkehr

The SONAX brand delivered the best care products for family cars in 2021. This was the opinion of almost 12,000 readers of “Auto Straßenverkehr”. They chose the best-loved brands in a total of 28 categories. We are very pleased to have received the award of “Best Brand 2021” in the care products category (edition 20/2021). "Auto Straßenverkehr" is a car, technology and transport magazine. A major part of its bi-weekly reporting includes real-life tests that put the price/performance ratio in the foreground.

Best Brand 2021 PROFI Werkstatt/Automechanika

Logo Best Brand PROFI Werkstatt Automechanika

Garages and garage staff rely on the SONAX brand. Particularly in the field of “cleaning and care”, our products stand out from the crowd. Since 2018, SONAX has been repeatedly honoured by readers as the “best PRO workshop brand” in this category. A total of 7,400 professionals who work on commercial vehicles took part in the survey for the 2021 awards, choosing their top brands in 24 categories. They judged the image, quality and service from the brand. The readers’ choice was determined by the magazine “PROFI Werkstatt” in cooperation with the leading trade fair “Automechanika”. 

More on the SONAX brand