Quality Policy

1. Subject

SONAX GmbH proudly posi­tions itself as an inno­v­a­tive company, dedi­cated since 1950 to the devel­op­ment, produc­tion, and distri­b­u­tion of high-quality cleaning and care prod­ucts, with a special­ized focus on vehi­cles. Over the decades, the company has contin­u­ously evolved, embracing its respon­si­bility to consis­tently advance through excep­tional product quality, unwa­vering customer focus, and a stead­fast commit­ment to inno­va­tion.

Our quality prin­ci­ples serve as a binding frame­work to guar­antee that our processes, prod­ucts, and deci­sions are metic­u­lously aligned to sustain and enhance customer satis­fac­tion over the long term. They embody the funda­mental success factors of SONAX GmbH, distin­guished by supe­rior product and process quality, pioneering product devel­op­ment and manu­fac­turing, and a well-defined pricing strategy within the premium segment of vehicle cleaning and care.

2. Scope

The quality guide­lines apply to:

• All employees of SONAX GmbH

• All loca­tions and facil­i­ties of SONAX GmbH

• All rela­tion­ships with busi­ness part­ners of SONAX GmbH

The quality guide­lines are directed towards all internal and external stake­holders – employees, busi­ness part­ners, suppliers, customers, author­i­ties, society, the scien­tific commu­nity, as well as banks and insur­ance compa­nies.

3. Objec­tives of Quality Manage­ment

The quality approach of SONAX GmbH is based on the commit­ment to:

• Ensure and contin­u­ously enhance the highest customer satis­fac­tion through inno­v­a­tive prod­ucts and services,

• Align all processes and deci­sions with sustain­able and long-term quality, and

• Ensure contin­uous improve­ment.

4. Prin­ci­ples of Quality Manage­ment

The quality philos­ophy of SONAX GmbH is deeply rooted in the compa­ny’s oper­a­tions and is contin­u­ously refined and expanded. The quality-related activ­i­ties and customer-centric orien­ta­tion of SONAX GmbH fully comply with applic­able German laws as well as rele­vant inter­na­tional regu­la­tions and stan­dards.

The prin­ci­ples of quality manage­ment are as follows:

• SONAX GmbH enhances customer satis­fac­tion through a compre­hen­sive and compet­i­tive product range, while tailoring its offer­ings to meet indi­vidual customer needs. The customer always remains at the core of all activ­i­ties.

• The manage­ment of SONAX GmbH assumes full respon­si­bility for the effec­tive­ness of the quality manage­ment system and ensures the long-term imple­men­ta­tion and contin­uous improve­ment of quality stan­dards through coop­er­a­tive lead­er­ship and the provi­sion of adequate resources.

• All activ­i­ties are under­pinned by clearly defined, docu­mented, and inter­con­nected processes that are designed to achieve the highest levels of customer satis­fac­tion and flex­i­bility in adapting to changes.

• Deci­sion-makers at SONAX GmbH rely on sound data to make informed deci­sions and drive contin­uous improve­ment through audits, feed­back, and the early iden­ti­fi­ca­tion of risks and oppor­tu­ni­ties.

• SONAX GmbH actively promotes employee account­ability through trans­parent commu­ni­ca­tion, regular training programs, and a work envi­ron­ment that fosters inno­v­a­tive ideas and encour­ages partic­i­pa­tion in process improve­ments.

5. Quality Manage­ment

Objec­tives

• SONAX GmbH sets specific goals in the area of quality manage­ment, as well as for ensuring and improving customer satis­fac­tion and product quality. These goals are inten­tion­ally defined and commu­ni­cated inter­nally to ensure targeted and effec­tive imple­men­ta­tion.

Customer Orien­ta­tion

• We promote the satis­fac­tion of our customers through a sustain­able customer-oriented approach. The customer is at the center of all our activ­i­ties.

• Our goal is to meet and exceed their needs, require­ments, and expec­ta­tions.

• Through our compet­i­tive full product range for vehicle cleaning and care, the option for contract manu­fac­turing, and the fulfill­ment of indi­vidual customer requests, we are able to cater opti­mally to our customers and their needs.

• Our own devel­op­ment and produc­tion offer optimal condi­tions for further devel­op­ment and drive our will­ing­ness to invest further.

Lead­er­ship and Strategy

• The manage­ment is respon­sible for the effec­tive­ness of the quality manage­ment system. It defines and promotes quality guide­lines and objec­tives and ensures that they align with the provi­sions of the busi­ness plan.

• SONAX GmbH strives for successful part­ner­ships that are mutu­ally bene­fi­cial for the company, employees, and customers. This is based on ethical and trans­parent corpo­rate conduct (see 251104_­Sus­tain­ability Guide­lines - SONAX).

• The manage­ment assumes respon­si­bility for the results of quality manage­ment and ensures that suffi­cient resources, such as qual­i­fied personnel, training, and modern tech­nolo­gies, are provided. This ensures the long-term imple­men­ta­tion and contin­uous improve­ment of quality stan­dards.

• SONAX GmbH promotes employee account­ability through a coop­er­a­tive lead­er­ship style and actively involves employees in quality processes.

• The manage­ment is actively involved in the sustain­able appli­ca­tion and main­te­nance of the estab­lished quality prin­ci­ples. Managers lead by example in proac­tively addressing risks and oppor­tu­ni­ties to iden­tify and secure quality early on and ensure customer satis­fac­tion.

Process-oriented approach

• All activ­i­ties of SONAX GmbH are under­stood as an inte­grated system of inter­con­nected processes that work together to achieve the goal of adhering to estab­lished quality prin­ci­ples.

• The processes are clearly defined and docu­mented. By allo­cating specific resources, it is ensured that the processes deliver the planned results within the defined scope.

• The align­ment of processes is focused on achieving the highest customer satis­fac­tion while main­taining the flex­i­bility to respond to changes.

Fact-Based deci­sion making and contin­uous Improve­ment

• SONAX GmbH makes deci­sions based on reli­able and precise data in order to derive well-founded measures.

• A robust data manage­ment system ensures that rele­vant infor­ma­tion is avail­able for data-driven deci­sion-making.

• Contin­uous improve­ment of processes and prod­ucts is actively promoted through internal and external audits, inspec­tions, working groups, and customer feed­back.

• Risks and oppor­tu­ni­ties in the processes are iden­ti­fied at an early stage to ensure sustain­able opti­miza­tions and promote long-term compet­i­tive­ness.

Compe­tence and involve­ment of Emloyees

• At SONAX GmbH, great emphasis is placed on fostering a coop­er­a­tive lead­er­ship style that actively involves all employees in the quality processes while promoting their skills and indi­vidual initia­tive.

• By providing all employees with regular oppor­tu­ni­ties to partic­i­pate in training and profes­sional devel­op­ment programs, SONAX ensures that they possess the neces­sary skills and knowl­edge to effec­tively fulfill their respon­si­bil­i­ties.

• The work envi­ron­ment at SONAX GmbH is designed to support employee account­ability, encourage inno­v­a­tive ideas, and culti­vate a will­ing­ness to contribute to and improve processes.

• Trans­parent and open commu­ni­ca­tion of the quality prin­ci­ples strengthens employ­ees' aware­ness of their respon­si­bil­i­ties and high­lights their contri­bu­tion to the overall success of the company.

6. Decla­ra­tion of Commit­ment

The commit­ment to quality is deeply embedded in the mindset and actions of SONAX GmbH and forms a central part of the compa­ny’s strategy and culture. Our quality-related success factors are based on the consis­tent align­ment of all processes with our quality prin­ci­ples, the active engage­ment of all stake­holders, and the promo­tion of a culture that supports inno­va­tion and contin­uous improve­ment.

These guide­lines are reviewed annu­ally by quality manage­ment, updated if neces­sary, and approved during the retreat.

Leitheim, 15.07.2026