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Quality Policy

1. Subject

SONAX GmbH proudly positions itself as an innovative company, dedicated since 1950 to the development, production, and distribution of high-quality cleaning and care products, with a specialized focus on vehicles. Over the decades, the company has continuously evolved, embracing its responsibility to consistently advance through exceptional product quality, unwavering customer focus, and a steadfast commitment to innovation.

Our quality principles serve as a binding framework to guarantee that our processes, products, and decisions are meticulously aligned to sustain and enhance customer satisfaction over the long term. They embody the fundamental success factors of SONAX GmbH, distinguished by superior product and process quality, pioneering product development and manufacturing, and a well-defined pricing strategy within the premium segment of vehicle cleaning and care.

2. Scope

The quality guidelines apply to:

  • All employees of SONAX GmbH

  • All locations and facilities of SONAX GmbH

  • All relationships with business partners of SONAX GmbH

The quality guidelines are directed towards all internal and external stakeholders – employees, business partners, suppliers, customers, authorities, society, the scientific community, as well as banks and insurance companies.

3. Objectives of Quality Management

The quality approach of SONAX GmbH is based on the commitment to:

  • Ensure and continuously enhance the highest customer satisfaction through innovative products and services,

  • Align all processes and decisions with sustainable and long-term quality, and

  • Ensure continuous improvement.

4. Principles of Quality Management

The quality philosophy of SONAX GmbH is deeply rooted in the company’s operations and is continuously refined and expanded. The quality-related activities and customer-centric orientation of SONAX GmbH fully comply with applicable German laws as well as relevant international regulations and standards.

The principles of quality management are as follows:

  • SONAX GmbH enhances customer satisfaction through a comprehensive and competitive product range, while tailoring its offerings to meet individual customer needs. The customer always remains at the core of all activities.

  • The management of SONAX GmbH assumes full responsibility for the effectiveness of the quality management system and ensures the long-term implementation and continuous improvement of quality standards through cooperative leadership and the provision of adequate resources.

  • All activities are underpinned by clearly defined, documented, and interconnected processes that are designed to achieve the highest levels of customer satisfaction and flexibility in adapting to changes.

  • Decision-makers at SONAX GmbH rely on sound data to make informed decisions and drive continuous improvement through audits, feedback, and the early identification of risks and opportunities.

  • SONAX GmbH actively promotes employee accountability through transparent communication, regular training programs, and a work environment that fosters innovative ideas and encourages participation in process improvements.

5. Quality Management

Objectives

  • SONAX GmbH sets specific goals in the area of quality management, as well as for ensuring and improving customer satisfaction and product quality. These goals are intentionally defined and communicated internally to ensure targeted and effective implementation.

Customer Orientation

  • We promote the satisfaction of our customers through a sustainable customer-oriented approach. The customer is at the center of all our activities.

  • Our goal is to meet and exceed their needs, requirements, and expectations.

  • Through our competitive full product range for vehicle cleaning and care, the option for contract manufacturing, and the fulfillment of individual customer requests, we are able to cater optimally to our customers and their needs.

  • Our own development and production offer optimal conditions for further development and drive our willingness to invest further.

Leadership and Strategy

  • The management is responsible for the effectiveness of the quality management system. It defines and promotes quality guidelines and objectives and ensures that they align with the provisions of the business plan.

  • SONAX GmbH strives for successful partnerships that are mutually beneficial for the company, employees, and customers. This is based on ethical and transparent corporate conduct (see 251104_Sustainability Guidelines - SONAX).

  • The management assumes responsibility for the results of quality management and ensures that sufficient resources, such as qualified personnel, training, and modern technologies, are provided. This ensures the long-term implementation and continuous improvement of quality standards.

  • SONAX GmbH promotes employee accountability through a cooperative leadership style and actively involves employees in quality processes.

  • The management is actively involved in the sustainable application and maintenance of the established quality principles. Managers lead by example in proactively addressing risks and opportunities to identify and secure quality early on and ensure customer satisfaction.

Process-oriented approach

  • All activities of SONAX GmbH are understood as an integrated system of interconnected processes that work together to achieve the goal of adhering to established quality principles.

  • The processes are clearly defined and documented. By allocating specific resources, it is ensured that the processes deliver the planned results within the defined scope.

  • The alignment of processes is focused on achieving the highest customer satisfaction while maintaining the flexibility to respond to changes.

Fact-Based decision making and continuous Improvement

  • SONAX GmbH makes decisions based on reliable and precise data in order to derive well-founded measures.

  • A robust data management system ensures that relevant information is available for data-driven decision-making.

  • Continuous improvement of processes and products is actively promoted through internal and external audits, inspections, working groups, and customer feedback.

  • Risks and opportunities in the processes are identified at an early stage to ensure sustainable optimizations and promote long-term competitiveness.

Competence and involvement of Emloyees

  • At SONAX GmbH, great emphasis is placed on fostering a cooperative leadership style that actively involves all employees in the quality processes while promoting their skills and individual initiative.

  • By providing all employees with regular opportunities to participate in training and professional development programs, SONAX ensures that they possess the necessary skills and knowledge to effectively fulfill their responsibilities.

  • The work environment at SONAX GmbH is designed to support employee accountability, encourage innovative ideas, and cultivate a willingness to contribute to and improve processes.

  • Transparent and open communication of the quality principles strengthens employees' awareness of their responsibilities and highlights their contribution to the overall success of the company.

6. Declaration of Commitment

The commitment to quality is deeply embedded in the mindset and actions of SONAX GmbH and forms a central part of the company’s strategy and culture. Our quality-related success factors are based on the consistent alignment of all processes with our quality principles, the active engagement of all stakeholders, and the promotion of a culture that supports innovation and continuous improvement.

These guidelines are reviewed annually by quality management, updated if necessary, and approved during the retreat.

Leitheim, 15.07.2026